Business Community

Why is Education

- Specifically 3rd Grade Reading -

Important to The Business Community?


Education and Business have always been dependent systems, but until now they have seemed to occupy completely separate orbits. Today they are on a collision course.   The very way we have historically structured our educational system in North America, was in service of the growing need of businesses in the industrial revolution to have trained workers.  The fixed method of teaching the same thing to every student was modeled on the assembly line.  Even the school year, with its long summer break, was in service of a dominant business of an even earlier century: our predominantly agrarian economy.


Ironically, at the dawn of the 21st Century, when the growth of jobs and businesses in highly technical fields, requires ever-stronger ties between these two systems, we have seen retreat, recrimination and resignation.  When the essence of our financial future rests on it, the central question of our times is how to weave these systems together. Could there be a gear in a potential collective system that we could turn that would have a foundational and lasting effect on both education and our economy? At Learning Ovations, through research and practice, we found that improving 3rd grade reading is that gear in the system, the keystone result that drives education reform and future business growth.


The importance of 3rd grade reading cannot be overstated. From kindergarten through 3rd grade, children are learning how to read. However, in the 4th grade, there is a shift to reading to learn. Children who enter 4th grade and are proficient at reading only have a 9% chance of dropping out of high school. Conversely, the dropout rate for students who are below basic reading levels in the 4th grade increases to 23%. Dropouts are 63% more likely to go be incarcerated (Annie E. Casey Foundation) and 75% of all crimes are committed by high school dropouts (Education Week). In fact, some states project requirements for prison beds based on 3rd Grade reading rates.  Undereducated students who do graduate often grapple with long-term unemployment/under-employment and can be viewed as unemployable.


This creates long-term personal and societal repercussions due to reduced income throughout their life, continuing inability for business to complete globally in the growing technologically based markets and accelerating the cost of pervasive poverty.  McKinsey and Co. has shown that the education gap between workers’ potential had they been better educated and where they are today, represents $2.3 trillion per annum-economic losses. This is equivalent to an ongoing, perpetual Great Recession.


While the impact of these numbers can be alarming, there is a tremendous opportunity for change.  The potential for growth and advancement in North America is profound. With Learning Ovations’ technology and research, (see we can teach EVERY child to read by the 3rd grade, turning this crisis into an economic opportunity on a massive scale.  Further, with STEM occupations pegged to grow by 17% between 2008 to 2018 (nearly twice the rate of other non-STEM jobs) it is incumbent for all of us to take up the gauntlet – our livelihoods depend on it!  (See our separate “Call to Action” for details).


Scientific American (September 2013) reports that 60% of students lose interest in science and mathematics in elementary school, with a precipitous drop in 5th Grade – right when, for nearly an equivalent number, their inability to read becomes manifest!  Learning Ovations has its hand squarely on driving that gear of change — we improve the outcomes of ALL children.  Yes, struggling readers and students living in poverty improve to grade level or above, but perhaps even more profoundly, our classrooms show dramatic improvement in children reading at proficiency levels or above: 75% in Learning Ovations classrooms versus only 34% nationally.  In other words, we increase the potential pool of STEM achievers by significantly more than double the national average.


Finally, the key for all businesses and economic development policy makers to remember: Re-think of how you view third graders: in just over ten years they will be your employees, customers and core to your region’s business attractiveness.  Don’t value them lightly.


Call to Action


Today’s businesses are confronted with the NEED to act in order to significantly change the trajectory of 3rd Grade Reading outcomes or in many ways face the consequences like the proverbial boiling frog – slowly being boiled alive.  As the proverb goes, if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will be cooked to death.  McKinsey Consultants, by demonstrating that business has already accepted a permanent recession due to its failure to act, is clearly showing that the water is uncomfortably hot.  But will your business act?


Here are examples of what businesses have done in communities working with Learning Ovations … for specifics on their actions see:

1.              Focus Community Attention on the economic pivot point of 3rd Grade Reading.  Don’t sit on the sidelines and blame the schools, the parents or the nonprofits.  Use your strategic skills to clarify targets, measure results and get the barriers out of the way.  Insist on results.  Your livelihood depends on it.

2.              Establish “Pay it Forward” Implementation Funds to assist budget-strapped school districts.  Where done in concert with Learning Ovations, these school districts pay back the dollars through significantly lower remediation costs when ALL children are reading at grade level.

3.              Align your Employees Volunteer Efforts to Improve School Outcomes.  This could range from reading volunteers, to providing books to rehabbing libraries.

4.              Connect Early Education Success to Health Outcomes and Poverty Reduction.  Hospitals, in concert with health departments, are leading the way, here.

5.              Realize that nearly every one of your employees is a parent or guardian.  Here’s just a short list of what we have seen businesses do: give employees time to go to parent teacher meetings, put kindergarten readiness checklists in your employee newsletter, make books available for employees to take home, be more career-focused on bring a child to work day, support their literacy efforts so they can read to their children.

6.              Require better connection between schools and after-school programs.  With Learning Ovations individualized reports, these after school programs become integral assets in providing the type of activities that will propel a student to strong literacy outcomes.

7.              Model Careers.  Be available to schools to help introduce students to the opportunities AND demands of choosing a career in your field.  STEM careers require the significant increase in advance reading skills as delivered in Learning Ovation classrooms.

8.              Be more demanding of your Community Foundations, United Ways and other local philanthropies.  With your contribution dollars, require them to be less fragmented and more focused on YOUR company’s future by targeting 3rd Grade Reading.

9.              Most Important! Re-Think of how you view third graders: in just over ten years they will be your employees and customers.  Don’t value them lightly.